Persuasion and the Power of Story: Jennifer Aaker at Future of Storytelling 2013
Jennifer Aaker studies happiness, and how stories can affect our happiness; she believes that stories are more meaningful — more memorable, more impactful, and more personal—than statistics alone. When used with statistical data, stories are an incredible persuasive tool that can help us as humans decide what to believe in a world that is otherwise incredibly over-saturated with information.
Who uses the internet the most? http://www.pewinternet.org/Static-Pages/Trend-Data-(Adults)/Whos-Online.aspx
Digg works with other new media companies under the portfolio of its parent, Betaworks, to help brands create and distribute content
For most publishers entering the world of sponsored content the concern is keeping editorial separated from the creation of the advertising content.
Not so much at Digg, the social-news platform bought and revived by digital media holding company Betaworks. At Digg, for the past seven months, editorial staffers have been hip deep in crafting its new ad products.
The vision is to craft a new type of native advertising that not only involves editorial participation but is driven by the editorial team, which knows best what types of advertisers will resonate with the Digg audience. The ad sits in the editorial stream. The difference between these ads and other native ads that run on other sites is that Digg’s editorial team writes the content.
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Digg’s copy-writers have some serious chops.
How do you create a unique film around your new car while creating some buzz through social media? The #LexusInstaFilm is a short movie created entirely from Instagram photos. The clever bit is in how it was executed. To get every frame completely perfect, they mapped an area in 3D and marked up exactly where each shot needed to be taken from. They then invited 200 Instagrammers down and positioned their phones on these markers.
It’s quite the military operation, but the end result is pretty special. It also means the brand got loads of exposure through these individuals Instagram feeds. It kind of reminds me of the ‘One Frame of Fame' campaign from a few years back, but with more of a social twist. What do you guys think? Innovative use of social and influencers? Or over-cooked branded content?
Infographic: Tweets, Television & Tune-In
A new independent study by Nielsen provides, for the first time, statistical evidence of a two-way causal influence between broadcast TV tune-in for a program and the Twitter conversation around that program. The study used time series analysis to determine if Twitter activity drives increased tune-in rates for broadcast TV and if broadcast TV tune-in leads to increased Twitter activity. By analyzing minute-to-minute trends in Nielsen’s live TV ratings and tweets for 221 broadcast primetime program episodes using Nielsen’s SocialGuide, the study found that live TV ratings had a meaningful impact in related tweets among 48 percent of the episodes sampled. The results also showed that the volume of tweets caused significant changes in live TV ratings among 29 percent of the episodes.
—Robert Irwin, Seeing Is Forgetting The Name Of The Thing One Sees